Win new B2B customers without building a sales team.
COMMISSION ONLY
The company is new. The team isn't.
30 years
In and around B2B software sales
$1.5B+
Software sold across UK, USA, Ireland and Europe
3 built & sold
Businesses built and sold between the two founders
1 engine
Everything we learned, now inside the Orange Submarine Engine
ICP and demand strategy
We define who you're selling to and why they'd buy, using your knowledge of the product and our experience of what makes a buyer move. The Orange Submarine Engine then targets them at scale.
High-converting landing pages
We build pages that turn interest into action, written for your ICP, not for search engines. Every page built to convert the specific buyer we're targeting.
Thought leadership
Outreach works better when your name is already known. We create content that establishes you as the authority in your space, so by the time we make contact, you're not a cold email.
Demo or Top of Funnel?
We can take a prospect from cold to booked demo or we can own the top of funnel and leave the rest to you. You decide where we stop.
Why software founders
choose Orange Submarine
You pay only when we win
No retainer. No headcount. No risk. Commission-only means our incentives are yours. We don't win unless you do.
Learn moreThe OS Engine doesn't sleep
Every prospect researched, scored, and qualified before a call is booked, the work of a full team, without the salaries, ramp, or resignation letters.
Learn moreOperators who have been in the room
We've been your buyer. We've also been you. That perspective doesn't come from an online course, that's real life experience.
Learn moreCurated portfolio, real conviction
We only partner with a handful of products we'd actually buy. When we're on a call for you, we mean it.
Learn more
Your first customers came from who you knew. Now you need an engine.
Recognise any of these?You've proven the product. Now prove the business.
Your first customers came from who you knew. That got you here, but it won't get you to the next hundred. Our engine finds your next buyers without you having to be in every conversation.
You've tried to hire your way out of it. You know how that went.
No appetite to hire, ramp, and manage an SDR team. We step in as your outbound layer, commission-only, live in weeks, not quarters.
Three markets. One contract. No local hires.
UK, USA and Ireland from day one, under one contract. Three timezones, one engine that never sleeps.
Keep building your product.
You started your company to build things, we understand that's your passion & skill. The sales motion, the content, the outreach, hand it all over. We'll run it.
Your product is ready. The market doesn't know yet.
You know who needs this and why they'd buy it. You just don't have a repeatable way to reach them at scale. That's exactly the gap we fill.
The board wants numbers. Not updates.
The board wants pipeline and predictable revenue, not activity reports. We bring qualified meetings and a forecast you can defend.
Most sales businesses were built for a world that no longer exists.
We started with a blank sheet of paper. That's not a weakness. That's the entire point.
01
The Orange Submarine Engine
Every agency you'd compare us to was built before the tools we run existed. They're retrofitting. We started here. That's not a small difference. It's a structural one.
02
The Speed
Every month we operate, the Orange Submarine Engine gets sharper. You get the benefit of everything that came before you, from day one.
03
The Architecture
The research, the targeting, the qualification: it lives in the OS engine. It learns from every campaign, every reply, every deal.
"Your problem isn't your product, it's reach. We solve this. Commission only."
How we work
1
Discovery & fit
A 30-minute call, no pitch. We see whether your product is one we can take to market.
2
Build the engine
We map your ICP, build and score your prospect list, and set up outbound sequences in your exact voice.
3
Generate & qualify
Personalised outreach at scale. The OS Engine scores every reply and books qualified meetings.
4
Close & grow
We close alongside you, or we close for you. Then we go again. You pay only when we win.
55 years between us.
All of it pointed at your pipeline.
Paul and Antony bring 55 years of B2B software experience between them. Three businesses built and sold. $1.5B of software closed. Orange Submarine is what they built when they ran out of excuses not to.
25 years in B2B software sales. $1.5B+ of software closed. Part of one exit. Now all of that goes into the Orange Submarine Engine.
30 years in business. Two companies built and sold. Antony brings the operational backbone that turns a good idea into something that scales, and he's got the track record to know the difference.
